By spotlighting a narrower benefit, we were able to clarify our positioning, resulting in more effective external marketing. Our acquisition costs went down.

由于我们聚焦于更小范围的市场，我们得以明确自己的特色，使对外营销更加高效，我们的用户获取成本有所下降。

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To enhance it's competitiveness in overseas markets, domestic films should enhance external brand image building and explore mature external marketing strategy.

国产影片海外市场竞争力的提升有赖于自身的品牌形象建设，对此，必须探索一套切之可行的对外营销策略。

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The stock launching system is a macroscopical concept which entails specific launching system, method, price fixing method as well as a series of internal and external marketing environment.

股票发行机制是一个宏观的范畴，不仅指具体的发行制度、发行方式、定价方法，还包括一系列的内外部市场环境。

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The statement said the Positively Plymouth website "was never designed as a long term exercise, or as a key external marketing tool for the city".

BBC: Positively Plymouth marketing brand ditched

What if companies jumped into game dynamics, not for an external marketing program but as a means to motivate their internal workforce towards sustainability goals?

FORBES: Gaming for Corporate Social Good

We can do this in obscurity as part of an ongoing internal challenge, not as an external piece of firm marketing, emblazoned across the marquee for all to see.

FORBES: The Silly Season of Forecasts